The success of a fast-paced environment of a call centre is determined by its staffing levels and quality. Anyone working in contact centre operations knows how critical these two are, but let’s dive into the importance of the agent knowing how their behaviour and their efficiency is key in managing a profitable business (and securing the longevity of their job).
To put this into perspective, Penny Reynolds, the author of ‘The Power of One’ principle, demonstrates this scenario in this table below.
| Number of Staff | Average Speed of Answer (ASA) |
|---|---|
| 54 | 6 secs |
| 53 | 8 secs |
| 52 | 12 secs |
| 51 | 19 secs |
| 50 | 30 secs |
| 49 | 50 secs |
| 48 | 91 secs |
| 47 | 236 secs |
Looking at the table there isn’t much difference in the increase in ASA when there is a bigger group of concurrent agents. Now, shift your gaze to the bottom of the table and you can see the significant jump in the ASA when the staff decreases from 48 to 47! The smaller the team is, the more significant their impact is when one goes for a longer or unscheduled break, or comes to their shift late.
And let’s face it, no one really enjoys picking up someone else’s slack at work. So the earlier this is brought to the attention of the agents, the easier it is for them not to pick up the cumulative mentality of not being where they should be.
Intradiem shows us a great example that requires tennis balls and dividing a group of agents in half, half representing themselves as agents, and half representing the customers.
The “customers” will each have a tennis ball that represents a call. Now, go forward and ask the “customers” to throw the ball back and forward to the contact centre agents, and let them enjoy this moment of comfort knowing there is a 1:1 ratio. Then turn this up a notch and send one agent for a break without reducing the amount of balls/calls. And then send another one on another break. The stress will rise because the impact is now felt and as previously mentioned, the smaller the team is, the more the impact is felt.
This added stress can also represent the call quality, where the level of quality will also take a hit because aside from thinking of just serving the caller, they are now feeling the mounting pressure of the calls and the understaffing.
A quick exercise like this highlights the importance of working in a team and gets your colleagues to understand their own value, and to account for their behaviour especially when it affects the whole team.
On a brighter note, this means that even just adding one more person to the team can make a significant difference.
Tell Centrecom what your organisation needs and discover how a tailored outsourcing solution can support service quality, customer care and operational efficiency.
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