We hear you loud and clear! How to listen to the needs and wants of your customers using social media listening.
Companies and brands are often curious about what their customers think about their products and services, and while you cannot control what people think or say about your company, you can control how the conversation unfolds.
But first, let's address the question of:
How can we find out what our consumers are saying about us?
Using Centrecom's social media listening services is simple. This service allows you to monitor what people are saying on the internet about your company. Our team will learn everything there is to know about your brand so that we can monitor the web for posts and comments linked to your business using relevant keywords.
We will allow you to take a proactive approach to your customer service, carrying our sentiment analysis on your customers’ engagement, whether this be positive or negative.
By doing so, we will be able to give your company a clear insight into your customers feelings, needs and wants. Apart from seeing what customers are saying about your brand, we are also able to monitor comments and posts from other companies, including your competitors, so you can always be one step ahead.
As previously stated, while you have no control over what people post, you do have control over how the situation is resolved. If someone posted a negative review about your company's service, you can view the comment, consider what the person said, and work on ways to improve your service so that this does not happen again in the future. Now, onto the second question:
How does social listening data make a difference for my company?
- Social listening assists businesses in understanding the conversation surrounding their brands and the services they provide.
- Provides companies with valuable consumer data that they can use to assess brand awareness and improve their service.
- Avoid a crisis before it happens; if you are getting more engagement than usual, check to see why
- Helps you in identifying questions and conversations about your industry.
Companies that listen to their customers are more likely to have a positive customer-company relationship! So, stop guessing what it is that your customers want and act today by contacting Centrecom on firstname.lastname@example.org.